The brand goes through many stages from an abstract idea to tangible product. The envisaging is the story of the people/societies getting an emotional connection to it by turning it into a logo when it is a name. Nükhet Vardar states that all the comments made for brands are similar…
Company value has become an issue as important as the services offered by firms. While it is considered a criterion to analyse success of firms, it is also a criterion that investors are invested in. The changes on the list can almost be considered the report cards of company managers.…
Brand valuation and firm valuation are generally referred to under the same title where the valuation market is shallow. Our Brand Valuation expert explains to us in a brief and concise article why it should not be included under the same title as firm valuation. Brand Valuation in Terms of…
'Company valuation' is one of the most sought after concepts in valuation. The fact that there are many discussions around this topic is also due to the scientifically of the subject. Our firm valuation expert gives us the details of the subject in a short and concise article. The question…