Brand Valuation

Brand valuation and firm valuation are generally referred to under the same title where the valuation market is shallow. Our Brand Valuation expert explains to us in a brief and concise article why it should not be included under the same title as firm valuation.

Brand Valuation in Terms of Company / Brand Owners

First of all, to see the benefits of getting the brand valuation service, it is necessary to list the time when a value is needed.

• To determine the brand value,
• Company takeover, acquisition, buy and mergers,
• Reflection and regulation of financial statements,
• In case the brands owned by the businesses are subject to the license agreement,
• License and Franchising operations
• If the brand is subject to sale,

Brand Valuation In Terms Of Operating Performance

• Protection of brand value,
• Marketing performance and distribution of marketing budget
• To measure the impact of the brand on operating profit,
• To determine the position of the brand against competing brands,
• Strategic planning and goal setting,
• Determination of premium and bonuses,

Brand Value

As seen above, brand valuation is necessary for you not only during the sale of or the negotiation for the brand, or even to express it in financial statements, but it is also important for determining its position against competitors.

Brand Valuation In Terms of Finance

• Brand pledge / credit guarantee / financial relations,
• Bankruptcy and restructuring,
• Insurance Policies,

Brand Valuation In Terms of Law

In Turkey, legal disputes are a prominent reason why brand valuation services are requested. Brand valuations made for this purpose are often used:

• In enforcement law of foreclosed or pledged brands,
• In the bankruptcy law of the brands that are among the assets of the bankrupt merchant,
• In the calculation of unauthorized use fee,
• For well-known brands, voluntarily and/or by requesting a court order,
• For competition reviews,

Brand Valuation Process

Financial Studies of Brand Valuation

• Qualitative and Quantitative Analysis
• Sectoral Royalty Ranges and Peer Franchise data
• Methods and calculations used in estimating the brand value