{"id":639,"date":"2017-02-23T10:37:11","date_gmt":"2017-02-23T07:37:11","guid":{"rendered":"https:\/\/revalua.com\/uncategorized\/marka-degerleme-yontemleri\/"},"modified":"2020-08-11T17:47:47","modified_gmt":"2020-08-11T14:47:47","slug":"brand-valuation-methods","status":"publish","type":"post","link":"https:\/\/revalua.com\/en\/article\/brand-valuation-methods\/","title":{"rendered":"Brand Valuation Methods"},"content":{"rendered":"<p><strong><em>Brand valuation methods<\/em><\/strong> for calculating the market value of the brand, as in general valuation approaches, are based the following approaches:<\/p>\n<ul>\n<li>Cost<\/li>\n<li>Revenue<\/li>\n<li>Marketplace \/ Market<\/li>\n<li>Value (assets-specific)<\/li>\n<\/ul>\n<p>approaches.<\/p>\n<p>However; definitions can be made in the form of financial, behavioral, and mixed practices.<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"198\"><strong>Intangible Assets<\/strong><\/td>\n<td width=\"230\">\n<ul>\n<li>Cost Approach<\/li>\n<li>Revenue Approach<\/li>\n<li>Royalty Method,<\/li>\n<li>Price Premium Method<\/li>\n<li>Marketplace \/ Market Approach<\/li>\n<li>Last market operations (if any)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"198\"><strong>Real Estate<\/strong><\/td>\n<td width=\"230\">\n<ul>\n<li>Cost Approach<\/li>\n<li>Revenue Approach<\/li>\n<li>Rent income,<\/li>\n<li>Marketplace \/ Market Approach<\/li>\n<li>Equal Comparison<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"198\"><strong>Machinery and Equipment<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/td>\n<td width=\"230\">\n<ul>\n<li>Cost Approach<\/li>\n<li>Book Value<\/li>\n<li>Revenue Approach<\/li>\n<li>Rent income,<\/li>\n<li>Marketplace \/ Market Approach<\/li>\n<li>Equal Comparison<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Cost Approach<\/strong> is based on creation or purchase values.<\/p>\n<p><strong>Revenue Approach<\/strong> is based on the estimation of the cash flows that the branded product will obtain during its economic life and its reduction to its present value.<\/p>\n<ul>\n<li><strong>Determination of Royalty Rate<\/strong><\/li>\n<li><strong>Determination of Price Premium<\/strong><\/li>\n<li><strong>Determination of Other Parameters<\/strong><\/li>\n<\/ul>\n<p><strong>Marketplace \/ Market Approach<\/strong>\u00a0It is based on peer brand sales and comparable company changes.\u00a0<a href=\"https:\/\/revalua.com\/article\/brand-valuation\/\">Brand Valuation<\/a>\u00a0may also be of interest to you.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand valuation methods for calculating the market value of the brand, as in general valuation approaches, are based the following approaches: Cost Revenue Marketplace \/ Market Value (assets-specific) approaches. However; definitions can be made in the form of financial, behavioral, and mixed practices. Intangible Assets Cost Approach Revenue Approach Royalty Method, Price Premium Method Marketplace&hellip;<\/p>\n","protected":false},"author":3,"featured_media":592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","entry","has-media"],"_links":{"self":[{"href":"https:\/\/revalua.com\/en\/wp-json\/wp\/v2\/posts\/639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revalua.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revalua.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revalua.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/revalua.com\/en\/wp-json\/wp\/v2\/comments?post=639"}],"version-history":[{"count":0,"href":"https:\/\/revalua.com\/en\/wp-json\/wp\/v2\/posts\/639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revalua.com\/en\/wp-json\/wp\/v2\/media\/592"}],"wp:attachment":[{"href":"https:\/\/revalua.com\/en\/wp-json\/wp\/v2\/media?parent=639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revalua.com\/en\/wp-json\/wp\/v2\/categories?post=639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revalua.com\/en\/wp-json\/wp\/v2\/tags?post=639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}